SOFTSWISS Sportsbook reports UEFA Euro 2024 has a 17.3% betting margin, the highest among major football events this year, surpassing the UEFA Champions League 2024 by nine percentage points. The SOFTSWISS Sportsbook, a leading sports betting software, shares insights from the tournament’s group stage.
The most popular betting markets are the match winner and total goals scored, with the latter having a 15.5% margin. Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, explains:
“Bettors prefer straightforward, outcome-based wagers and performance metrics. These markets are simple and easy to understand. However, high margins indicate that predicting the outcomes can be challenging.”
These matches had high profitability due to unexpected outcomes, high margins on certain bets, or significant deviations from public expectations. Three of these matches also ranked among the top five by the number of bets:
These fixtures had high public interest due to the popularity of the teams, star players, or historical rivalries.
Most bets (77%) are placed via mobile devices, indicating a strong preference for mobile betting. Combo bets account for 40% of all bets but have a margin four times higher than single bets. Despite the average single bet being twice the amount of a combo bet, the higher margin on combo bets makes them crucial for profitability. Encouraging combo betting through promotions or better odds could be beneficial.
Alexander Kamenetskiy adds:
“High-level tournaments attract many new players who bet only on the Euro and then stop until the World Cup. Operators design intro bonus programs to show new players all the available features. Since combo bets have higher margins, encouraging them through special offers or loyalty rewards could be very profitable.”
The SOFTSWISS Sportsbook team recently launched its mobile application on the Serbian Google Play and App Store. Additionally, SOFTSWISS introduced a free resource for businesses planning to start a sports betting venture – the Sportsbook Budget Calculator.